I'm aware that blogging is, in fact, a social media platform. However, I want to address popular social networking sites like Facebook, Twitter, Instagram, Pinterest, YouTube, and the list goes on.
One of the things that I've learned from book marketing expert Tim Grahl is that book sales are not necessarily converted via social media. Actually, he believes this is a huge lie because there're no stats to verify this. (I just love when numbers back up a claim). Therefore spending time searching for likes and followers will be an uber waste of time. According to Grahl: