I'm overwhelmed. I admit it. Purely, plain, and simple this girl here is OVERWHELMED. But, that's normal. Anyone trying to build anything from scratch will face so much information at their disposal that they probably wouldn't know where to begin.
However, after going on Tim Grahl's website -- the book marketing expert who helps people sell more books -- I realize the one thing that sticks out to me, the number one most popular article on his website, is where I should begin.
Tim Grahl's Book Marketing Checklist is a customizable marketing plan for your book. His recommendations aren't a one-size fits all type of system, considering the fact that launches aren't identical. Mine, for example, will be a long-term launch because I:
Don't have any fans or existing readers
Am not known in any capacity on social media (I've had a social media aversion for years)
Have a non-existent email list
Don't have an existing writing reputation or library of written works
Don't even have an existing/functioning Amazon page or any other type of book-selling related page
These are only a few things I do not have, but do I panic? Absolutely not. To be honest, it makes me smile. I'll be able to look at my results in years to come knowing that I'm a TRUE success story. I'm actually starting with NOTHING. NADA. ZERO. ZIP. ZILCH. How's that for documentation?
I'm kind of like those students in class whose cumulative folders indicate that they're "failures." They've been told by teachers of the past that they don't have what it takes to succeed. They've been passed along because of "No Child Left Behind" and because of rules in school that says you can't hold failing students back for multiple years. Then, all of a sudden those "failing" students get the right teacher/mentor/environment and they pass everything, including that "dreaded" standardized test at the end of the year.
I am that student. I'll prove it.
For now, I'm going through the checklist and studying its elements. In the upcoming posts, I'll be working on the following:
Redoing this website PROPERLY
Setting up social media and using it appropriately
Building up my email list
Planning and creating my future podcast
Making sure my Amazon presence is a well-oiled machine
Constructing a book trailer (for the future)
Perfecting my book's interior
Adding bonus book content
Implementing incentive structure
Developing a media outreach campaign
Working on paid advertising
Arranging an in-person book tour
Focusing on an online book tour
Putting on and showing up to live events
Finding local opportunities for marketing
Including promotional materials (and)
Assembling a book launch team